At BL Atlas, a trading name of BL Prime Limited, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our travel consultancy, booking, and support services.
As a travel business, we understand that customers trust us with important information required to arrange their journeys. We only collect and use personal information where necessary to provide our services, meet legal obligations, and deliver a smooth travel experience.
1. Who We Are
BL Atlas is the trading name of BL Prime Limited, a company registered in England and Wales.
For the purposes of data protection law, BL Prime Limited is the data controller responsible for your personal information.
2. Information We Collect
To provide travel planning, booking, and customer support services, we may collect the following types of information:
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Personal Identification Information:
Full name, title, date of birth, nationality, passport details, and other identification information required by airlines, hotels, suppliers, or authorities.
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Contact Information:
Email address, telephone number, postal address, and communication preferences.
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Travel Information:
Travel dates, destinations, flight details, accommodation preferences, loyalty programme details, and booking history.
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Payment Information:
Payment details required to process bookings. Payment information may be processed securely through approved payment providers and we do not store full payment card details.
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Special Requirements:
Information you choose to provide regarding dietary requirements, accessibility needs, mobility assistance, medical considerations relevant to travel, or other personal requests.
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Website Information:
Technical information such as IP address, browser type, device information, and cookies used to improve website performance and user experience.
3. How We Use Your Information
We use your personal information only for legitimate business purposes, including:
- Processing and managing your travel enquiries and bookings.
- Communicating with you regarding your travel arrangements, payments, and updates.
- Providing travel recommendations and personalised customer support.
- Sharing required information with airlines, hotels, tour operators, and other travel suppliers to complete your booking.
- Providing travel documents, confirmations, invoices, and important journey information.
- Managing changes, cancellations, refunds, and supplier communication on your behalf.
- Maintaining accurate business records for accounting, legal, and regulatory purposes.
- Improving our website, services, and customer experience.
4. Legal Basis for Processing Your Data
Under UK GDPR, we process your personal information based on the following lawful grounds:
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Contractual necessity:
Where your information is required to arrange and manage your travel booking.
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Legal obligations:
Where we are required to maintain records or provide information to meet legal requirements.
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Legitimate interests:
Where processing is necessary to operate and improve our services while protecting your rights.
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Consent:
Where you have provided permission for optional activities such as marketing communications.
5. Sharing Your Information
To provide travel services, we may need to share relevant information with trusted third parties, including:
- Airlines and airline reservation systems.
- Hotels, resorts, and accommodation providers.
- Tour operators and travel suppliers.
- Transfer providers and excursion providers.
- Payment providers and financial service providers.
- Travel protection and regulatory organisations where applicable.
- Government authorities, border agencies, or immigration authorities where legally required.
We only share information necessary to provide your travel arrangements. We do not sell, rent, or trade your personal information to third-party marketing companies.
6. International Transfers of Personal Data
Some travel suppliers operate outside the United Kingdom. As a result, your personal information may be transferred internationally when required to complete your booking.
Where information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place to protect your information.
7. Keeping Your Information Secure
We take appropriate technical and organisational measures to protect your personal information against:
- Unauthorised access.
- Loss or misuse.
- Accidental disclosure.
- Unauthorised alteration or destruction.
Access to personal information is limited to individuals and partners who need it to provide our services.
8. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes it was collected, including:
- Completing and supporting your travel arrangements.
- Meeting accounting, tax, and legal obligations.
- Resolving disputes or handling complaints.
- Maintaining appropriate business records.
When information is no longer required, it will be securely deleted or anonymised where appropriate.
9. Cookies and Website Tracking
Our website may use cookies and similar technologies to improve your browsing experience.
Cookies may help us understand website usage, improve performance, remember preferences, and provide a better customer experience.
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.
10. Marketing Communications
With your permission, we may contact you with travel inspiration, offers, updates, and information about our services.
- You can unsubscribe from marketing communications at any time.
- We will never sell your contact information to external marketing companies.
11. Your Data Protection Rights
Under UK data protection laws, you have rights including:
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Right of access:
Request a copy of the personal information we hold about you.
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Right to correction:
Request correction of inaccurate or incomplete information.
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Right to deletion:
Request deletion of your information where legally applicable.
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Right to restrict processing:
Request limits on how your information is used.
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Right to object:
Object to certain types of processing, including direct marketing.
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Right to withdraw consent:
Withdraw permission where processing is based on consent.
12. Children's Information
Where travel bookings include children, we may process information relating to minors where required to arrange travel.
Such information will only be used for legitimate travel purposes and handled with appropriate care.
13. Third-Party Websites
Our website may contain links to third-party websites such as suppliers, airlines, or travel partners.
We are not responsible for the privacy practices or content of external websites and recommend reviewing their privacy policies separately.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, legal requirements, or business practices.
Any updates will be published on this page with the revised date.
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us
BL Atlas
Trading name of BL Prime Limited
